What if you don’t have a tripwire?
Alright – you may be thinking “that’s great but I don’t have a tripwire product”
Well you don’t actually have to create any new products or services to do this. Your tripwire and even upsell can actually come out of your existing product or service. We’ve done this several times for customers who came to us with just one product.
For example someone had an ebook plus 2 bonuses in the financial niche. We stripped out the main problem the ebook was selling and turned that into a PDF guide for the tripwire. We then positioned the ebook as the core offer and then the previous bonuses as an upsell.
The result was that average revenue per visitor through the funnel tripled because they weren’t being hit directly with a full priced core offer.
To get a working sales funnel doesn’t have to be a huge amount of product development. It’s more about how you structure a sequence of problem solving offers.
Can you see how this would work for your own business?
The core offer is a product or service that is THE solution to the majority of issues that your customers face.
The price point is 10-20x higher than the introductory offer (tripwire) and the core offer is where you will make the majority of your revenue.
Typical core offers are monthly or annual membership sites or communities such as the 7 Day Startup Pro community
we built a funnel for, online courses (where you can package your intro offers together) or productized services
The core offer is the thing you mention and link to everywhere (blog posts, podcasts, webinars).
By stacking two or more products together in a funnel you increase the average transaction value per customer. Within Clickfunnels
(the software we use to build all our sales funnels for ourselves and customers) you can create “one click upsells” so that after you get someone’s credit card details (from the first, low priced product) that person can purchase your next product with just one click without entering their details again.
This changes everything!
Our upsell is a monthly support & optimization package for clickfunnels customers
Then finally after all purchases, on the order confirmation page you can even include a button to go immediately into a different, relevant funnel which therefore increases the number of transactions per customer.
The Traffic Myth
You don’t need more traffic to make any of this work and traffic is certainly not hard to get (even though there are 313 million search results for “how do I get more traffic to my website”).
A sales funnel doesn’t care how much traffic you have. It just does it’s job of converting traffic into dollars.
For every 1000 people that visit your site, HOW the funnel is structured will decide whether you make $10 or $10,000, not the traffic.
The key is creating a sequence that enables you to invest $1 in ad spend on the front end and create $2 on the backend.
And once you do this you don’t have to generate “free” traffic by creating blog posts and SEO.
You can BUY TRAFFIC. You can OWN IT.
Is your audience on instagram? Hit them up with an ad. Is your product visual? Buy ads on Pinterest. Know those high traffic blogs that your audience also visits? Great, you can now run a banner ad.
What would it be like to be able to invest in advertising? What would it do for your business? How quickly could you scale?