Now that we know what we're talking about, lets look at how to structure a sales funnel. It all starts with the lead.
A sales funnel typically starts with an optin offer or "squeeze page".
The squeeze page offers a lead magnet is a “free” product where the transaction is someone giving their email address.
A lead magnet can be a free ebook or can be cheat sheets, a guide, a video or a list of resources or tools and swipe files such as facebook ad copy.
You can take someone to a separate landing page or you can utilize content upgrades
A content upgrade is a free resource that’s related to the blog post that someone came in on that gives additional information or value, such as a checklist that summarises how to implement what’s in the post. The content upgrade should be short and easy to consume such as a 1-2 page PDF to give someone a quick win for consuming it.
The blog post should "bridge" the knowledge gap that people have in order to appreciate the opt-in offer. Blog content needs to "pre-frame" a lead magnet offer such as tutorials, case studies or ultimate guides or list posts and can even be used as the landing page for paid traffic (vs an ad straight to the optin page).
The next page after someone opt ins is traditionally the "thank you page". However if you're using a thank you page that looks like this you're burning money: