Funnelology 101

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Behind The Scenes Of A $500k Month Funnel...

Funnelology: Exclusive Case Study

How We Took 1 Dead Funnel, Made A Few Simple Tweaks, And Turned It Into A $500k Per Month Powerhouse Almost Overnight...

Hey, my name is Dave Downing, and I recently read a case study from Russell Brunson, showing how he was able to take one of his marketing funnels that was working so poorly, he literally was about to shut off the hosting, and walk away from it forever...

But, in almost a moment of desperation, he decided to try something crazy - and within 30 days, this funnel had done over $100k in sales...

Within 60 days over $300k...

And within 90 days, they passed the $500k a month mark!

I thought this case study was really cool, and that you'd probably like it a lot, so I go permission to post this case study here for you to read. I hope you enjoy!

CASESTUDY: How We Took 1 Dead Funnel, Made A Few Simple Tweaks, And Turned It Into A $500k Per Month Powerhouse Almost Overnight...

Earlier this year, we almost walked away from a sales funnel we had spent over 18 months trying to perfect, but we just couldn't make profitable.

It was selling a new supplement we had invented, and while the website was creating customers, it was doing it at a loss.

Yes, for every $1 we put into ads, we were getting back about $0.40.

Not a good way to run a business long term.

We had tested and tried a LOT of things (as you may know, we literally wrote the book on split testing - you can get a free copy of that book at www.DotComSecretsLabs.com)...

Yet for some reason, we couldn't turn the corner on this one.

Conversions were good... cashflow was bad.

About that time I had a chance to talk to a few guys I knew who were crushing it in a very similar market.

I showed them what we were doing, what our conversions were, and why I was frustrated.

He came back with two questions.

First) How much does it cost you to acquire a customer.

Ha ha... this one I knew. :)

After watching Shark Tank for years, I knew this was a core metric that EVERYONE had to master, or they couldn't run a business.

"Depending on the traffic source, we average about $80 to acquire a customer."

Boom - I'm pretty sure he was going to be impressed.

Then question #2 came out:

Second) What's your average cart value?

Huh...? Cart Value? What's that mean? Why aren't you asking me about my conversion rates?

I had never heard of that metric before.

"It's how much money you make on average, in the cart (including your upsells, downsales, etc...), when someone buys your product." he said...

Now, that was a metric in our funnel I had never looked at before.

So I went back to the drawing board, started crunching our numbers, and figured out that our average cart value was ONLY about $32.

"Well, that's your problem - you're conversions might be awesome, but your cart value sucks. Get that up, and you're back in the game."

Hmmm... I had never thought about cart value before. How could I increase that?

Adding more upsells...
Adding a downsale...
Adding exit pops...
And more...

Where else could I add in things to increase my revenue?

As you can guess, that put us on a new mission.

At the time, we only had 1 upsell, and while it converted great, the dollar amount didn't get us even close to break even, let alone a profit.

So, we changed the first upsell, and did a bundle pack that sold 6 bottles.

We created another product for a second upsell, and then a third.

After we had everything in place, we turned the traffic back on.

We already knew it was going to take us about $80 to acquire a customer... but how much now would we make immediately, in the cart, from each person who bought?

Within hours, we knew we had a winner. We were averaging about $163 cart value on day #1 (before any follow ups went out!!!)

Do you know what that means?

$80 to acquire, and we immediately, point of sale (in the cart) make $163 back out!

$1 in... $2 back out!

That's the formula for a winner!

Now all we had to do, was add more traffic, and watch how fast we could scale this offer.

And the results were awesome.

Within a month, we passed $100k in sales.

Within 2 months, over $300k.

And by month #3, less than 90 days after making those changes, we had passed the $500k a month mark!

So, next time you start to build a funnel (or you're trying to fix a dead funnel) - remember these two metrics:

1st - what does it cost to acquire a customer?

2nd - what is your average cart value...

If you can get those 2 numbers right, everything else will take care of itself.

Russell Brunson

DotComSecrets.com

CASESTUDY: How We Took 1 Dead Funnel, Made A Few Simple Tweaks, And Turned It Into A $500k Per Month Powerhouse Almost Overnight...

Isn't that awesome! After reading that I got so excited, I wanted to see behind the scenes on EVERY page, what Russell had done...

So, I went to the website, and started to buy the product, so I could see all of the pages in his funnel...

But the problem, was depending on what I purchased, I saw different things. I got a glimpse of what he was doing, but I wasn't able to see the whole thing.

So I asked Russell if he's be willing to show me behind the scenes of his funnel, and show me EVERY page, what they did, why he did them in that order, what he had tested that worked... and what he did that didn't work.

Knowing that Russell charges $3,500 for a 1 hour consult on the phone, I didn't think I was going to hear back...

But what happened next shocked me.

I got an email back from Russell, and the subject line said:

Funnelology 101

Subject: Funnelology 101

What..? What was this?

I nervously opened the email, and what I found inside literally changed my business forever.

Not only did Russell open up EVERYTHING and show me EXACTLY what he had done, and why...

He recorded a mini course showing me every page... every step in the funnel - What he had done, and why.

He also went on to show me WHERE he got his traffic, how much it costs and more!

He literally HANDED me a blueprint, that I could plug ANY product into, and see almost instant success!

He asked me to keep this mini course a secret, because he didn't want it passed around free on forums and message boards.

But I asked him if I could make it available to a few of my faithful subscribers.

I had to twist his arm a bit, but finally he said YES!!! (with just a few rules)

1st) I couldn't show it to everyone - only people who are serious about growing a company online.

2nd) I couldn't give it away free - people I show it to HAVE to make some type of token investment.

"If they aren't willing to invest something in their business, then no matter what we show them, they'll never actually value it."

said Russell...

So, I asked him if I could sell it to a select few people, for just $7.

After hesitating a bit, he agreed, but with ONE caveat... that he could pull my license to resell this video training at anytime for any reason.

So, there you are...

Right now you've got a once in a lifetime shot....

To get access to his Funnelology 101 product, a virtual blueprint that he currently making him over $500k PER MONTH... for just $7.

Is it worth it?

Well, considering he $3,500 an hour consulting fee breaks down to about $58 a minute...

I think that $7 what you're getting here is a steal.

But you've got to act now, because this very limited offer could be gone at any time.

So, what are you waiting for? Click on the "Add To Cart" button now.

Grab Your Copy Of Funnelology

Now For Only $7 - LIMITED TIME!

Order The Case Study For $7

30 Day No Questions Asked Guarantee!

P.S. - if you're skimming and just wanted to see what the offer was... for just $7, you're getting Russell's "Funnelology 101" course - which is the blueprint for a funnel that's currently making him $500k per month.

Funnelology @ 2014

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